The Wiretap Intercept No. 111103
opinions and skeptical speculations too small to fit into an Industry Gadfly column
Subject: Azuro marketing director compares Cooley to Tuvan throat singing

> As the little EDA Start-Up That Couldn't Shoot Straight, I believe that
> the Cadence acquisition of Azuro was an asset fire sale.  Why?  Because
> even though Azuro might have had some possibly useful technology, they
> couldn't market their way out of a wet paper bag!
>
>     - John Cooley
>       http://www.deepchip.com/wiretap/110713.html


From: [ "Marc Swinnen" at a yahoo.com address ]

Hello, Cooley.

My name is Marc Swinnen.  I am the Director of Product Marketing at Azuro.
This is exactly what I think of your comments about how I do my job:

     

To set the record straight, Azuro tools are regularly used on production
designs at Tier 1 companies like Broadcom, Nvidia, ST, TSMC and Toshiba;
which is why Cadence bought us for $30 million.  I am directly part of the
reason why Azuro got such a high valuation.

You should at least *try* to get your facts straight first, John, before
shooting off such half-baked missives on your DeepChip website.

    - [ "Marc Swinnen" at a yahoo.com address ]


 Editor's Note: Since this came from a yahoo.com address, I doubt this
 is the real Marc Swinnen.  But it was too funy not to publish.  - John

      An archive of prior intercepts       Next intercept       To reply or send a story to John

 Sign up for the DeepChip newsletter.
Email
 Read what EDA tool users really think.


Feedback About Wiretaps ESNUGs SIGN UP! Downloads Trip Reports Advertise

"Relax. This is a discussion. Anything said here is just one engineer's opinion. Email in your dissenting letter and it'll be published, too."
This Web Site Is Modified Every 2-3 Days
Copyright 1991-2024 John Cooley.  All Rights Reserved.
| Contact John Cooley | Webmaster | Legal | Feedback Form |

   !!!     "It's not a BUG,
  /o o\  /  it's a FEATURE!"
 (  >  )
  \ - / 
  _] [_     (jcooley 1991)