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ADVERTISING ON DEEPCHIP.COM FAQ Q: What's the DeepChip pre-DAC publication schedules and it's ad slots?
* - denotes a mail blast day. Thu, May 17th - the Cooley CDNlive 2012 Trip Report published Tue, May 22nd - DAC Troublemakers Panel Questions published Thu, May 24th - ESNUG post 504 published Thu, May 31st - Cheesy Must See list published Q: What are the basic banner ad sizes, etc.? A: There are 4 banner ad sizes on DeepChip: - The 728 pixels wide by 90 pixels tall LEADERBOARD is at the top and bottom of many pages. It's a GIF under 100K. - The 268 pixels wide by 224 pixels tall BOOMBOX is at the right of the page. It's a GIF under 100K. - The 160 pixels wide by 90 pixels tall SMURF is at the right and bottoms of many pages. It's a GIF under 40K. - The 120 pixels wide by 600 pixels tall SKYSCRAPER is at the right of many pages. It's a GIF under 100K. Each banner ad is a GIF file. It can be an animated GIF, but animation not required. If it's animated it must only loop 3 times and stop all animation after 20 seconds. Be very aware that with many browsers the last frame of animation is what remains on the page. NO YOU MAY NOT USE FLASH. To advertize on DeepChip you must provide a LEADERBOARD, a BOOMBOX, a SMURF, and a SKYSCRAPER. Q: How are banners sold on DeepChip? A: Banner "slots" are sold at $4,995 per month basis. At the top and side of each DeepChip page, there are THREE ad places. SIX different ads total are randomly rotated in these THREE places. This means that each advertiser "slot" has a 50% chance of showing up on each DeepChip page. And each unique visitor visited 2.3 pages per visit on average. Therefore for one DeepChip "slot" gets viewed 2.3 x 50% = 1.15 times on average per visit. Q: How does this translate to CPM? A: In 2010, DeepChip averaged 68,000 unique user pageviews per month. Therefore for one DeepChip "slot" gets 34,000 unique user pageviews per month. That's a CPM of $147. Q: What about those bottom banners? A: The bottom LEADERBOARD and SMURF are the "cheap seats" sold at a lessor price for the smaller EDA start-ups. Call for this pricing. Q: Are there any other banner ad packages I should be aware of? A: Three weeks before DAC and during DAC week itself, ALL DeepChip banner ads are sold in SPLASHES and HALF SPLASHES. A SPLASH is where an advertizer buys ALL the ads on DeepChip for a few days. A HALF SPLASH is where an advertizer buys EVERY OTHER ad on DeepChip for a few days. (The idea is to get the world's attention on some big thing.) Depending on interest, SPLASHES and/or HALF SPLASHES *might* be sold for a *few* days use prior to some of the other EDA big events like DATE, SNUG, MUSIC, U2U, CDNlive, DVcon, DesignCon. Q: What about advertising on the DeepChip mailing list? A: In the 30,000 member DeepChip mailing list you can have links for: - a non-Whitepaper link for $3,000. This is for videos, landing pages, webinars, etc., on your site. This is guaranteed for at least 1 mail blast. - a Whitepaper link for $1,500. This is for a no-registration-required whitepaper on your site. This is guaranteed for at least 1 mail blast. - a Press Release link for $750. This is for a timely news press release on your site that has no links in it. This is guaranteed for at least 1 mail blast. - a Job Ad link for $750. This is for 1 specific job ad on your site only. This is guaranteed for at least 1 mail blast. On occasion, a link to these mailing list ads *may* appear directly from the DeepChip.com home page, but only rarely. No guarantees. Q: Why so pricey for the mailing list ads? A: DeepChip reaches your core EDA user community. This is a 20 year old, organically grown mailing list of 30,000 chip designers who *chose* to be on this list. That is, these are NOT "Win A Free IPad2!" subscribers, but EDA users who actually want to see what other EDA users are really saying unfiltered by EDA marketers. See http://www.deepchip.com/about.html Also, the mailing list links are limited to only 2 or 3 per mail list blast and are sold in descending priority listed above. For example, if a video link, two press releases, and a job ad come in for a certain week, chances are the DeepChip subscribers will only see the video link and one of the 2 press release links. (This gives high visibility to the two links shown and ads don't dominate the mailing list.) Q: Can I "rent" the DeepChip.com mailing list? A: Nope. Q: Can I pay Cooley to cover or endorse our specific EDA tools? A: Nope. Cooley doesn't do paid coverage nor paid endorsements of ANY EDA TOOLS whatsoever. Period. Why? Because DeepChip is about USERS discussing and critiquing EDA TOOLS. What he will sometimes do is be paid for NON-tool-endorsing EDA PROMOTIONS like EDA book design contests, what's showing at upcoming EDA conferences, EDA-related videos, EDA related online games, EDA freebies one should go for, etc. -- anything "fun" that's EDA related that Cooley personally likes and that's NOT an endorsement of ANY SPECIFIC COMPANY'S SPECIFIC EDA TOOLS whatsoever. Q: Can I pay Cooley to publish favorable coverage of our tools and/or to suppress bad coverage of our tools? A: Nope. DeepChip.com is an open USER discussion of EDA tools. What comes into that discussion is what the hands-on EDA users are saying currently about specific EDA tools. Buying advertising on DeepChip will neither promote nor hinder specific EDA user comments from appearing nor not appearing on DeepChip. If a bona fide hands-on EDA user letter comes in giving a legitimate opinion/gripe/bug/workaround about an EDA tool, it will be published in DeepChip -- regardless of who is or is not advertising on DeepChip. Q: How can I get Cooley to cover our EDA tools? Does it cost anything? A: It costs nothing. It's completely free. Just have your direct hands-on tool users email John Cooley at  with a detailed, no-BS review of your specific tools -- not a happy, happy, joy, joy customer "success" story -- but a REAL hands-on review with hard data that details the warts plus the good parts about their experiences with your tool.
If you're interested in advertizing on DeepChip.com, please call (617) 513-8414. |
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"Relax. This is a discussion. Anything said here is just one engineer's opinion. Email in your dissenting letter and it'll be published, too." This Web Site Is Modified Every 2-3 Days Copyright 1991-2011 John Cooley. All Rights Reserved. | Contact John Cooley | Webmaster | Legal | Feedback Form | |
!!! "It's not a BUG, /o o\ / it's a FEATURE!" ( > ) \ - / _] [_ (jcooley 1991) |
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