The Wiretap Intercept No. 111005
opinions and skeptical speculations too small to fit into an Industry Gadfly column
Subject: In remembrance of Steve Jobs of Apple (1955 - 2011)

From: John Cooley <jcooley=user domain=zeroskew not calm>

Hi, Readers,

I had a DeepChip email blast all set up and ready to go out today,
but I found myself too disturbed by the news of Steve Jobs' death.

While there's a sea SW guys and dot com babies like Bill Gates and
Mark Zuckerberg who get endless overenthusiastic praise for some
1's and 0's they tapped out on a keyboard, Steve Jobs was one of
the few HW guys who got any press for the *real* life-changing
innovations HW makes.

On top of that, his life wasn't all happiness and joy; he had major
major major publicly embarrassing repeat setbacks -- yet he still
came back and changed the world again and again.

In short, Steve was one of us.

And now he's gone.

I'll resume the normal DeepChip.com email blast next week.  I just
don't feel up to doing it today.  Sorry.

    - John Cooley
      DeepChip.com                               Holliston, MA


P.S. Here's what everyone else had to say after I wrote this yesterday.
     I guess I wasn't alone in my feelings about Jobs' death.  - John

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   The world will definitely miss Steve...

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   It's nice your are remembering Steve Jobs in this way.

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   Love those pictures on DeepChip.  They are my memories of him.

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   I am at a semiconductor conference here in Spain and we spent spent
   this morning reflecting on the impact Steve had on our industry...

   A great loss...

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   He was one of the most influential people of our time, shocking to
   hear about his death.

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   Thanks for the note.  The death of Steve Jobs is a very sad loss.
   I appreciate your tribute to him.

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   My favorite Steve Jobs quote: "Apple is like a ship with a hole in
   the bottom, leaking water, and my job is to get the ship pointed
   in the right direction."

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   Jobs made technology "sexy" he made you want to be proud of your
   computer, to show it off on your desk, not hide it down underneath
   and a generic box...   he made computers welcomed, acceptable and
   stylish.  He always stayed ahead of the pack and everyone else
   followed and learned from Apple and Jobs.

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   Our generation's Elvis has left the building...

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   Yes, you're right Steve Jobs' departure definitely deserves some
   change of daily routine and few moments of respect and honor.

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   Amen.

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   Well put John, thanks.

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   The most poinient comment yet.

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   nicely said john

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   Well said John - He was a great man

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   John, Well said!  Appreciate it.

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   iSad!  :(

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   Long time lurker here.  We met once in the distant past on a cruise
   to Alcatraz put on by Synopsys.

   When I heard the news of Steve Jobs' passing yesterday I was surprised
   by my emotional reaction.  I experienced a true sense of loss.  It felt
   like a long time but distant friend had passed..

   I never purchased any Apple products.  However to say that the two
   Steves who created Apple did not touch my life is disingenuous.  Apple
   pushed personal computing into the mainstream.  Thanks to Steve Jobs
   and Apple we here at Intel were provided an opportunity to sell into a
   market that did not truly exist before the Apple II.  IBM came after
   with the PC, which of course Intel got the design win for our 8088
   microprocessor.  The rest is history.

   I was fortunate to have had an opportunity to talk with Steve Wozniak
   to thank him for his role in creating the market that many of our jobs
   here at Intel would not exist without.  Unfortunately I did not have
   the same opportunity to say the same to Steve Jobs.  So I'll put it out
   there in this comment.

   Thank you Steve Jobs for being the creative genius that you were and
   creating something so cool as the personal computer!  That vision and
   action has provided me with a good living and my family a comfortable
   life.  You will be missed.

   Take Care, John and keep your chips deep!

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   I love what you do in general (though I rarely contribute,) and today is
   no different.  That was a classy update.

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   I don't remember his exact quote, but many years back, I remember Jobs
   as saying something along the lines of: "Keep getting all of the
   features and modes into the hardware and when you do, don't stop there.
   Most people stop there, while the architecture is still complex.  Now
   that you know what it has to do and how it has to operate, simplify it."

   Again, I don't remember the exact words, but he said these on or about
   the time they were transforming Lisa into Macintosh.

   That thought has inspired all my work from that point forward.

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   Well said.  Thanks.

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   Agreed.

   I met Steve when he was at Bell Labs many years ago.  He had a passion
   for what he did and a sense of how he wanted things that was very
   detailed.  Some interpreted this at that time as ego, but I think it
   was more a sense of direction for the future.

   As it turned out, he certainly made great advancements for social
   connectivity and media.

   Look forward to you blast next week.

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   No need to apologize, John.  Anyone around my age (I am almost 56 like
   Steve) who grew up in Silicon Valley feels a bit overwhelmed today.
   We have so few true leaders.  Jobs was one of them and we are all
   feeling his loss and our own mortality.

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   Uh John.

   Steve was first and foremost a marketing guy and a tech visionary.

   The other Steve built hardware.  Not Jobs.

   Great man, Great loss ......

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   I don't blame you.  I felt the same sort of sadness yesterday that I
   did when Jerry Garcia died (and even Jim Henson).  Basically, all these
   guys followed their passions and, in so doing, enriched the lives of
   multitudes of people in a deep and meaningful way.

   The Mac is a superior computer (at least for what I do) and is a pleasure
   and joy to use.  It makes me more efficient to boot and saves me money
   because I NEVER NEED I.T. HELP.  But when the work day is done, there are
   other Apple products that come into play.  Products that, when I first
   heard about them, seemed unnecessary and trivial.

   At any rate, hope you are well, my friend.  If you ever find your way to
   Seattle, look me up.

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   Much respect.

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   Same here, John.  A lot of inspiration from his life and his work.  I
   admired those who actually rolled down their sleeves and started their
   company and their dream.  Not all those phony CEO and high officers who
   steal from their companies that we hear a lot nowadays.

   Quotes from "Steve Jobs Commencement Speech at Stanford from 2005":

   "No one wants to die.  Even people who want to go to heaven don't want
   to die to get there.  And yet death is the destination we all share.  No
   one has ever escaped it.  And that is as it should be, because Death is
   very likely the single best invention of Life.  It is Life's change
   agent.  It clears out the old to make way for the new.  Right now the new
   is you, but someday not too long from now, you will gradually become the
   old and be cleared away.  Sorry to be so dramatic, but it is quite true.

   Your time is limited, so don't waste it living someone else's life.
   Don't be trapped by dogma -- which is living with the results of other
   people's thinking.  Don't let the noise of others' opinions drown out
   your own inner voice.  And most important, have the courage to follow
   your heart and intuition.  They somehow already know what you truly want
   to become.  Everything else is secondary."

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   Appreciate it, John!

   You have just elevated the HW bunch of guys by saying Steve was one of
   us!  I will miss his never ending innovations.

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   Good stuff, John.

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   I agree, John

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   You're an idiot, John.

   Steve Jobs single-handedly turned an entire generation of American kids
   into mindless, device-gazing zombies who lack any form of social skills.

   The guy should have been sued, not glorified.

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   John, What a touching sensible eulogy.  You are a great guy.

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   Thanks, John.  I bought the very first Macintosh in 1984, and I've been
   a fan ever since.  (See the attached photo of our family Christmas card
   from that year!)

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   Well said, John, including the 'In short, Steve was one of us.'

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   Well said, John.

   Jobs truly believed and showed us how to make differentiated HW and make
   money out of it.

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   John,

   Beautiful. Cheers to you.

   I'm not a contributor.  I used to be a minor one, but alas a manager now.

   Steve was a great guy, an innovator and a visionary like no other.

   As you said "one of us".

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   Thanks for sending a message condoling Steve Jobs death and you have
   rightly said about Steve Jobs getting his credit.  But, I guess he got
   his due press in the last 10 year in his second avatar.

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   Quite much agree with you.  I have never even got close to him nor did I
   work for Apple but I really felt I lost someone from my family when I
   heard the news.

   I am now hoping that we will find a Steve Jobs in Cancer Research.

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   I agree.  He was just one of us.  Very sad on hearing the news.

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   Very nice mail, John. Thanks.

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   Thanks John!

   You are right Steve was so real...  And you are too.  I've been reading
   your email since the beginning, and I really value it.

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   Hi, John,

   I agree that Steve Jobs was one of the greatest but everyone seems to
   forget Steven Wozniak and his contribution to Apple.  Without him NO
   Apple at all.  I know Woz left Apple a long time ago but no one seems
   to mention him.  And from a HW point of view he is the greatest.

   BTW I really like your work with DeepChip.  It is really good stuff to
   use from time to time.

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   Well spoken John

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   It is a sad event.

   He definitely was innovator in all that this word can express.

   There is a lot to learn from him also from his ups and downs.

   Thank you for having this blast.

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   John --

   Whenever Steve Jobs' death has come up in the last few days around the
   water cooler, I've made it a point to volunteer the notion that his
   greatest accomplishment might be -- not the building of a (near)
   trillion-dollar company, his own personal wealth, nor even the details
   of Apple's products -- but rather the fact that Jobs LEARNED LESSONS
   from his first very autocratic stint at Apple, and applied them later
   during his second go-around at Apple to be more inclusive of other's
   perspectives -- even as he still maintained a strong personal vision.

   How often do we see such dramatic metamorphoses among corporate leaders?

   They say that there are no second acts in American life.  The truth, of
   course, is that there are.  We just like to ignore them in our all-
   encompassing worship of success (his 1st & 3rd acts).

   Steve Jobs' 2nd act (his time away from Apple circa 1985-1997) and how
   he PERSONALLY CHANGED his management style, deserves some reflection.

   Hopefully one or more of his biographers will recognize this and apply
   due diligence to that part of his life.

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   Very nice tribute to Steve Jobs.  Short and sweet but spot on!

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   Wonderful note.

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   Well stated.  Yes, it is nice to see a hardware person make good!

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   Hang in there buddy!  There are lots of heavy hearts over Steve's
   passing, but like any grieving, things will get better as time
   goes on.

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   John, You have good heart to have felt like the way you did.  I also
   feel almost the same way as you do.

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   Hello John,

   I appreciate and agree with how you feel.  I never met Mr. Jobs in
   person, but when I heard on my commute home that he had died, it hit me
   like a close friend had passed away.  In spite of his battle with
   cancer, I still couldn't believe it.

   I've always been an Intel PC user, mostly due to the fact that the PC
   supported the hardware development tools I used in my career.  But my
   middle school age sons both have Apple iMacs and iPods, and my wife has
   an iPod, iTouch, iPad, and iPhone.  So we certainly do have great
   appreciation for the Apple products.  Really top of the line goods,
   that owe a great deal of their very existence and success to Steve Jobs.

   Hard to believe Apple was on the verge of bankruptcy when Steve returned
   and basically saved the company, and made it what it is today.  I only
   hope Apple can continue on, following the loss of one amazing man.

   Thanks again for the short tribute, and have a great day.

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