> Every EDA vendor I have worked with has coveted having Richard Goering
> cover their product announcements -- his questions are bang on, often
> unanticipated, and his work is superlative.  The PR community admires
> the way no one can pull anything over on him, e.g. repackaging an old
> product or claiming to be first when another vendor sold something
> similar years before.  Richard somehow has all this information at his
> fingertips before each interview.
>
>     - Gloria Nichols of Launch Marketing
>       http://www.deepchip.com/wiretap/070615.html

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  What a bummer about Goering.  I can't believe EE Times laid him off.

      - Bob Beachler of Stretch, Inc.


  This is devastating.  First Gary and now Richard.  For the last 17 years
  the EE Times interview with Richard was often the first indication of
  whether your new initiative/product/company/standard/joint venture, et
  cetera was going to be meaningful or mediocre.  Richard asked the tough
  questions; he did the fact checking with the industry; he got the
  opposing viewpoints -- and he got the story out on time in a fair and
  balanced manner (to one's frustration, on occasion!).

  The new reality of Web 2.0 media and analyst business models is a harsh
  landscape indeed.

      - Michael McNamara of Verisity-Cadence


  Richard Goering was the Dean of EDA editors.  He was the trusted source.
  Engineers don't read press releases, they read what Richard said about
  those press releases.  He was the trusted screen for all of the BS which
  passes for news now that everyone is an editor on today's internet.
  The EDA vendors no longer have a creditable way to market to the design
  community.  Only idiots trust unverified EDA vendor press releases.

      - Gary Smith of Gary Smith EDA


  From my conversations with Richard Goering, you could tell that he was
  rare in that he actually understood what he was writing about, and could
  provide much needed insightful context -- without which you're left with
  just a recycled press release.  He will be missed.

  I fear with the loss of Mike Santarini and now Richard Goering, there is
  a real chance that the EE Times could go from the authoritative source
  of our industry to complete irrelevance.

      - Paul de Dood of Prolific


  Goering exemplified good, balanced press.  I really appreciated his
  technical breadth -- especially where new EDA technologies were
  concerned.  I certainly hope we'll hear more from Richard, if not at
  EE Times, then in some other forum.

      - Kathryn Kranen of Jasper DA


  Richard was a big supporter of start-ups and provided the best coverage
  that this industry could ever get.

      - Rajeev Madhavan of Magma


  I was shocked and upset upon reading that Richard Goering was laid off
  from EE Times.  Richard always stood out as the one reporter you could
  rely on to give a balanced, accurate, and thoughtful view of our industry.
  He did his homework, checked his facts, and helped us all to better
  understand what was happening and where things were going.  It's great
  fun to follow the colorful reporting of a Cooley or a Santarini, but we
  also need the solid, technically sound, high integrity core of the news
  that reliably came from Goering.  The industry needs to find a way to
  keep him involved.

      - Jim Solomon


  Richard has been a cornerstone of the EDA industry since I was on the
  customer side.  He was never influenced by hype; he looked for content.
  I have always appreciated his objectivity, recognizing that his analysis
  would go beyond the superficial aspects of an industry event or product
  announcement and search for the real impact.

      - Wally Rhines of Mentor


  In all the years I've been in EDA marketing, the one PR "brass ring" that
  stands out in my mind is whether we could get Richard Goering to cover
  the story.  That was *always* the litmus test for a successful campaign.
  Richard's coverage meant it was important news, and his style meant the
  piece would get to the facts and what was really important.

      - Mike Gianfagna of Brion-ASML


  I have known Richard for over 14 years since my CrossCheck and MetaSoft
  days.  Over the years I would always tell our product marketing guys in
  all the companies that I worked for that they are not worth their salt
  if Richard didn't cover their announcement or viewpoint in a story.

      -  Vic Kulkarni of Sequence


  In all of the years that I've worked with Richard (and its been a lot) he
  was always the consummate professional with detailed questions and a keen
  understanding of the technology.  He was always the go-to guy for product
  launches and important announcements.

      - Andy Haines of Synplicity


  For the longest time, Richard has been *the* journalist for the EDA
  industry -- knowledgeable and fair, and well connected.  Without him
  at EE Times, my concern is that EDA as a market segment will become
  even more obscure.  I hope to see Richard continuing to cover EDA news
  somewhere else.  John, your DeepChip opinions and user views is a good
  complement, but not a substitute.

      - Jacob Jacobsson of Blaze DFM


  Richard has to have been one of the most unbiased, insightful, honest,
  and consistant journalists covering EDA.  The thing that always struck
  me about Richard was they'd he'd never accept single sources for a story;
  he always checked up with a 2nd source.  He was thorough that way.  We
  need him for real EDA news coverage; he adds credibility to us.

      - Ted Vucurevich of Cadence


  For me, Richard Goering has been the face of the technical press for
  his entire 17 years at EE Times.  I believe that the first interview I
  ever did was with Richard and I can still picture Richard taking notes
  that first time.  Already then Richard had a very "matter-of-fact" and
  balanced approach that marked his tenure for the next two decades in
  our industry.  Needless to say, Richard is part of the history of EDA
  and I thank him for having so often been the voice of our aspirations.

      - Aart de Geus of Synopsys


  Goering has been an icon for the EDA industry since I first became aware
  of what EDA was.  EDA is an industry with somewhat loose definitions.
  Just as you can say that RTL is defined by what Design Compiler accepts,
  you can say that EDA is defined by what Richard Goering covers.  If he
  stops covering it, will it stop being EDA?

      - John Sanguinetti


  Independent, trusted and always discerning, Richard's reporting has
  blessed the EDA industry with a strong, but all too rare, voice.  Most
  of his readers have never had the pleasure of his interviews, which
  always jump immediately to the heart of the news, are efficient, and
  require little elaboration, with Richard clearly at the controls.

      - George Harper of Bluespec


  Richard always took the time to really understand the announcements.  He
  used multiple sources to write fair articles explaining the usefulness of
  the products and the implication to the industry.  He was a must-read.

      - Brett Cline of Forte


  Our industry is strengthened when we have good editors who report fairly
  and with insight.  Richard Goering does both of those things, and is well
  respected by everyone who has worked with him.  I am confident that a man
  of Richard's talents will find a new position where he can continue to
  enrich and strengthen our industry.

      - Greg Hinckley of Mentor


  I appreciate his integrity to do the research, ask the difficult
  questions, and weed through all the PR hype to report just the facts.
  The goal of every marketing program from startups to big companies has
  been to get Richard to cover your new product announcement or a company
  launch.  We will certainly miss not seeing his EDA coverage on EE Times.

  Losing another "independent voice" in the EDA industry is a shame.

      - Andrew Yang of Apache


  Richard Goering is a journalist of such extraordinary dignity, work
  ethic, and intelligence, he is the standard to which everyone else in
  the press room aspires, bar none.  He is the anchor of the industry and
  we are adrift without him.

      - Peggy Aycinena