> Google "pulsic dfm" and you get 713 results.  Google "pulsic yield" and
> you will get 658 results.  What's also funny, Jeremy, is I found the last
> page of a presentation from the August 2006 San Jose Flash Memory Summit:
>
>          "Specialised routing techniques deliver smallest area,
>           highest yield, and best performance:
>
>                  - shape based routing
>                  - spine and stitch routing
>                  - DFM aware routing
>
> which was given by some guy named "Jeremy Birch" who works at Pulsic!  :)
>
>          - from http://www.deepchip.com/wiretap/061010.html


From: (Sir) Kevin Steptoe <kevin.steptoe=user domain=pulsic got mom>

Dear John,

As the new VP of 'Design For Marketing' (DFM) here at Pulsic, I was delighted
to see you correct our naughty CTO, Jeremy, with the excellent DFM literature
search that you conducted on us.  This shows the healthy respect that we have
here in the Pulsic DFM Marketing Department for DFM.

    "I agree that the DFM market seems very crowded, but along with
     most of my colleagues, I was a little surprised to see that my
     own Pulsic listed as being in the DFM market."

         - Jeremy Birch of Pulsic Ltd.

Not all Jeremy's colleagues here were as surprised as he was; and especially
the team in our newly created DFM Division here where we've been cultivating
some new marketing foils recently.  In fact I was just about to write you
personally about our recent product developments over the last few months.
This has been top secret, and so please don't tell your ESNUG readers, but
for the last year Pulsic been selling floorplanning and placement tools, too.
Contrary to a common misconception, we are not only a shape-based routing
company!  But what is so totally fantastic (and also top secret) has been the
recent addition of DFM to all of our foils for our physical design products.
We are only 1 or 2 weeks from launching our new products: DFM-Floorplanning,
DFM-Placement and DFM-Routing -- isn't that outrageous?!  I can send you an
early version of the 371 page presentation if you would like?

We take marketing so seriously here in the UK that in 2005, the Queen herself
named our Bristol the "DFM City of the Year" for Pulsic's work.  (Jeremy and
many of the Pulsic employees were away at DAC when this happened, so he and
they don't know about this.)  My own father cried when we received the honour
from Her Majesty; and after she knighted me into the Most Royal Order of the
Agents of Puffery & Pitchmen (3rd Class).  Since this is a formal British
marketing thing that most Americans like you wouldn't fully understand, John,
I'm quite comfortable if you still wish to address me as your usual familiar
"Kevin" instead of the more proper & correct "Sir Kevin".  Rest assured that
Pulsic conquering the DFM world has not gone to our heads one bit!

My very best regards to you.

    - (Sir) Kevin Steptoe, VP DFM, MROAPP (3rd)
      DFM Division, Pulsic Ltd.
      150 Designformarketing Avenue
      Bristol, UK
      DFM 4UB