( SNUG 05 Item 20 ) ---------------------------------------------- [12/20/05]

Subject: What Users Would NOT Change About Synopsys

THE OPEN ENDED QUESTION (Part II) -- This is one of the parts that I'm sure
Synopsys Corporate Marketing loves because it's all bragging points about
all the nifty & good things people see Synopsys doing.  

   "A voodoo priestess formerly from New Orleans swaps your soul with
    Aart de Geus, the CEO of Synopsys.  Even though you were a Synopsys
    customer before, now that *you* are the new CEO of Synopsys:

    What 2 or 3 things about Synopsys would you definitely NOT change?"

              don't change SolvNET:  ########################## 26%
                good local support:  ######################## 24%
                 don't change SNUG:  ############## 14%
                   keep QA process:  ############## 14%
                good documentation:  ############ 12%

                  good local sales:  ########## 10%
           great spirit/innovation:  ########## 10%
                      DC kicks ass:  ######## 8%
                   like strong R&D:  ######## 8%
                   good AE support:  ###### 6%

                   good DesignWare:  ###### 6%
             like standalone tools:  ###### 6%
                    good marketing:  #### 4%
                 runtime & mem use:  #### 4%
                employee retention:  ## 2%

What's powerful here is that #1 through #5 of what Synopsys does really well
is some flavor of support -- even "SNUG" (#3) and "docs" (#5) are essentially
support functions -- which is a great place to be really good at.  All EDA
tools have bugs in them.  That's not news to anyone.  It's how you get around
the bugs.  It's whether or not you're helped around the bugs that makes or
breaks an EDA company in the user's eyes.

         ----    ----    ----    ----    ----    ----   ----

  My mirrors at work would be equipped with anti-pointy-haired boss filters.

      - [ An Anon Engineer ]


  1. Keep the software buggy so engineers like me still have jobs.

  2. Keep releasing gobs of software updates on staggered schedules to keep
     our SysAdmin busy.

      - Tom Mannos of Sandia National Laboratories


  AE support, they are pretty responsive, and very accessible, but alas, 
  we're a big customer so that probably makes a difference.  :)

      - [ An Anon Engineer ]


  The current local Sales office is beating the crap out of the Cadence
  sales guys.  I'd make sure that continues.

      - [ An Anon Engineer ]


  Whoever is beating the DC team to give better results is on the right
  track.  Give him/her a raise.
 
      - Russell Petersen of Scientific Atlanta


  SolvNET quality.

      - [ An Anon Engineer ]


  SolvNET and SNUG

      - [ An Anon Engineer ]


  SolvNET
  Technical Support

      - [ An Anon Engineer ]


  SolvNET is good.

      - Brendan Barry of S3 Ltd.


  SNUG

      - [ An Anon Engineer ]


  SolvNET.  I can at least get answers there now.   I'm sure as CEO they
  get more than SolvNETs worth of information.

      - [ An Anon Engineer ]


  SolvNET and SNUG meeting/papers.

      - [ An Anon Engineer ]


  Excellent documentation and SolvNET

      - [ An Anon Engineer ]


  Excellent Support and Sales team.  Excellent tool training (Lunch and
  Learns.)

      - [ An Anon Engineer ]


  keep Nordic support.

      - Are Arseth of Atmel


  Customer Support/AE
  DC

      - [ An Anon Engineer ]


  Keep intact the thorough QA process when revisions are released.

  Maintain the high level of professionalism and constant contact with
  customers that the AC maintain.

      - Sunil Malkani of Broadcom


  Good local support for key account customers

      - [ An Anon Engineer ]


  Keep the FAE/apps team happy - they are awesome!

      - [ An Anon Engineer ]


  R&D spending

      - [ An Anon Engineer ]


  Hmmm, let me think.  Well, they seem to have good employee retention.
  That's generally a good sign.  Lots of smart folks in R&D.

      - [ An Anon Engineer ]


  Not change: The cool working culture and the summer concerts.  But I
  don't how to play Guitar like Aart does in those concerts.

      - Jay Pragasam of Open Silicon Inc.


  Pre-sales interaction with customers.  Some willingness to contribute
  to open standards and provide such interfaces.

      - [ An Anon Engineer ]


  Dave Johnson in the UK office.

  CEO.

      - Garrett Godfrey of Imagination Technologies Ltd.


  Marketing and sales.  They have great planning and execution.

      - [ An Anon Engineer ]


  Sales support is great.

      - [ An Anon Engineer ]


  Their PR and political machine.  They definitely have their act together
  politically speaking.

      - [ An Anon Engineer ]


  Synopsys Professional Services providing access to highly skilled layout
  designers, a large compute farm, and licenses.  This is a very cost
  effective solution for peak needs.

      - Lauren Carlson of StarGen Inc.


  DesignWare. 

      - [ An Anon Engineer ]


  DFT is good. 
  PDV is good. 

      - [ An Anon Engineer ]


  Continue to run a monoply.

      - [ An Anon Engineer ]


  Documentation, On-site classes.

      - [ An Anon Engineer ]


  I think Synopsys should continue their good customer support inherited
  from Avanti side.  They also should continue their good QA system and
  good documentation system.

      - Wanhao Li of Zoran


  Stability of most tools, i.e. in general they do a good job of QA and
  new release is by and large better than old one.  Not so with Cadence,
  each command in a tool runs correctly only with a particular version,
  so even with one tool we are constantly switching versions.

      - [ An Anon Engineer ]


  Continue with the SolvNET, manuals, releases structure
  keep user group meetings
  keep 7 years ago Synopsys spirit

      - [ An Anon Engineer ]


  Good support
  Full suite of tools
  Continuing integration of Avanti tools into Synopsys

      - [ An Anon Engineer ]
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