( SNUG 05 Item 7 ) ----------------------------------------------- [12/20/05]
Subject: Synopsys Sales
I DID NOT SEE THIS ONE COMING -- Notice there are two peaks on the Cadence
chart at "Business Acqaintances" and "Used Car Salesmen" for 2004. I suspect
this is normal. Either you like your salesman or you hate him. These are
the money people after all and money issues tend to go either positive or
negative -- they're very rarely neutral. I expected the Synopsys sales force
to rate the same way in 2005; but (to my big surprize) it didn't!
Here's the Cadence 2004 data:
"Going from GREAT to HORRIBLE please rank the *Cadence* sales
staff equal to:
"Marry my daughter!"
good friends: ## 5%
Helpful friends: ##### 10%
Helpful business
acqaintances: ################### 38%
Indifferent Department
store cashiers: ###### 12%
Used Car salesmen: ########### 22%
Con artists just a few
steps ahead of the law: ##### 9%
Congressmen and/or
convicted con-artists: ## 5%
- from http://www.deepchip.com/items/icu04-13.html
And now the exact same question for Synopsys in 2005:
"Going from GREAT to HORRIBLE please rank the *Synopsys* sales
staff equal to:
"Marry my daughter!"
good friends: # 2%
Helpful friends: ######### 18%
Helpful business
acqaintances: ######################## 47%
Indifferent Department
store cashiers: ######### 17%
Used Car salesmen: ##### 10%
Con artists just a few
steps ahead of the law: # 3%
Congressmen and/or
convicted con-artists: # 3%
I have no theories here. I'm just noting the facts that while 53% of the
Cadence sales force ranked at "Helpful Business Acqaintances" or better,
67% of the Synopsys sales force ranked at "Helpful Business Acqaintances"
or better. Why? I don't know.
---- ---- ---- ---- ---- ---- ----
I hear their names at the end of every quarter and I hear their voice
at the end of every year.
- Jay Pragasam of Open Silicon Inc.
X - Helpful business acqaintances
(But then I am the one they have to talk to if they want to sell us
anything...)
- [ An Anon Engineer ]
Helpful friends most of the time.
- Russell Petersen of Scientific Atlanta
They leave me alone. I haven't heard from them. Funny... even when I
was going through the eval at my last company, I never heard from them.
I did get to know the Synplicity salesperson, who was also a close friend
of a good friend. He kept his distance, and was very respectful. He
seemed as interested in the technical aspects of the benchmark as the
sale, which was nice.
- [ An Anon Engineer ]
They are helpful year round.
- [ An Anon Engineer ]
Clearly Congressmen/con-artists. After every meeting, I feel like I need
a shower. Line up salesmen from every EDA company. I bet I could pick
out the Synopsys ones 90% of the time.
- [ An Anon Engineer ]
Sales force cares about their sales. Not as slimy as Cadence. We had
a terrible experience on the business side with Synopsys Design Services,
but I don't blame our sales rep.
- [ An Anon Engineer ]
Helpful friends
- Sunil Malkani of Broadcom
Clearly here: - Used Car salesmen
While they talk to about anyone, they are only interested to 'sell stuff',
like a drug dealer trying to get the engineers 'addicted' to their latest
and greatest and currently not used tools. They do not care about bad
years in IC industry. Currently it is a bad year for them and sales force
is all over us.
- [ An Anon Engineer ]
Never seen one of them as I am only a designer.
- [ An Anon Engineer ]
Helpful business acquaintances.
- Tom Mannos of Sandia National Laboratories
In Europe - "Please Marry my daughter!" good friends
In U.S. - Indifferent Department store cashiers
- [ An Anon Engineer ]
Great == Helpful friends
(Please, I don't want my daughter to marry ANYONE in EDA)
- [ An Anon Engineer ]
Generally, helpful friends. I don't want you, John, or any of them near
my daughter, though.
- [ An Anon Engineer ]
I tried to select "good friends" category but the "marry my daughter"
comment was a little bit too strong.
- Wanhao Li of Zoran
Used Car salesmen
(Tempted to choose: Con artists just a few steps ahead of the law)
- [ An Anon Engineer ]
Indifferent Department store cashiers
- Brendan Barry of S3 Ltd.
Indifferent Department store cashiers
- Dinesh Venkatachalam of Legend Silicon
Indifferent Department store cashiers
- Benjamin Chen of Socle Tech.
Indifferent Department store cashiers. We barely see the sales staff.
- [ An Anon Engineer ]
Helpful business acqaintances. They understand our problems and
objectives better than most other EDA vendors.
- [ An Anon Engineer ]
Helpful business acqaintances
- Garrett Godfrey of Imagination Technologies Ltd.
I would say Helpful friends. They indeed stop by when we do not need
them for issues as well as when we are not buying new tools.
- [ An Anon Engineer ]
I have had good experiences with the sales staff. While they are more
involved when there is a potential for new sales, they also helped setup
joint projects on some development/enhancements to tools with a few key
engineers here.
- [ An Anon Engineer ]
X Helpful friends
Not that I always take my friends' advice.
- David Black, consultant
X Indifferent Department store cashiers
Even when we have money allocated and can place an order, we STILL can't
get a quote in a reasonable amount of time.
- [ An Anon Engineer ]
They have moved to "Indifferent" and have moved up the management ranks
and not at the engineering levels.
- [ An Anon Engineer ]
they talk to managers, not techies
- [ An Anon Engineer ]
Synopsys' sales guys are fairly normal sales guys as best I can tell.
They are not particularly interested in talking to me, a lowly engineer,
unless they expect a purchase order in the near future. I would usually
compare them to Indifferent Department store cashiers but occasionally
Helpful business acquaintances.
- Jonah Probell, consultant
They are interested in my VP of Engineering, but my VP of Engineering
sees less of them than they do of Magma and LogicVision. I get the
feeling they're spread pretty thin.
- [ An Anon Engineer ]
Usually wanna talk to higer rank, stupid mistake, and once a year
when $$ talks.
- [ An Anon Engineer ]
Helpful business acquaintance. He does talk to mere engineers once in a
while, and chaperones everybody during technical updates.
- [ An Anon Engineer ]
They are more interested when a sale is close but they are in general
helpful business acqaintances or slightly better.
- [ An Anon Engineer ]
Used to be Helpful business acquaintances or even friends, but since our
contract has gotten "old" it's degenerated to Department store cashiers.
- [ An Anon Engineer ]
Synopsys is the least customer-friendly, most arrogant EDA company.
Simply put, they are jerks and proud of it. See my prior dying
dinosaur comment.
- [ An Anon Engineer ]
They hardly talked to any of us once they found out that we have no
interest to buy any more SNPS tools in the near future. We switched
to Magma.
- [ An Anon Engineer ]
They are helpful, they listen to our needs and forward it to headquarters,
but we get no answer.
- Joe Xu of Huawei Technologies
Recently our DC license had expired and I contacted our sales guy to get a
new license. After getting through the parts about me asking the wrong
questions etc., he finally said he work would on a quote for what I needed
but that there was some other paperwork that needed to be done first.
Without that paperwork his boss wouldn't allow him to give me a temp
license and he couldn't even give me a quote. We've only been a customer
for 8 years but I guess that's not important.
- [ An Anon Engineer ]
Indifferent Department store cashiers.
- Mike Olson of Insyte Corp
Ours is a used car salesman
- Richard of Reindl of L-3 Communications
The sales guys always seem to bring the ACs with them when they are
visiting us. So I would say they are more Helpful Business Acq.
- [ An Anon Engineer ]
Helpful business acqaintances
- Joseph Panec of Teradyne
Indifferent Department store cashiers
- Chih-Hao Chung of Ali Corp.
Con artists just a few steps ahead of the law. They bought Avanti, after
all. When negotiating PRICE, they have always been run by a bunch of
gangsters.
The Boss: "Well, Guido, what do you think we can put the squeeze for
on THIS company??"
Guido: "Make 'em PAY, boss, MAKE 'EM PAY!!!"
The Boss: "Ok, youse guys, I make you an offer you cannot refuse..."
- [ An Anon Engineer ]
Used Car salesmen
- John Schritz of Tektronix
My boss usually handles this part of job. I think right now he is of
the last opinion: Congressmen and/or convicted con-artists. It has
gotten worse this last year.
- [ An Anon Engineer ]
We barely use Synopsys. This is partially because the competition is
better, but mainly because their sales force is arrogant, doesn't return
calls, and unlike its competition (Cadence, Magma, Mentor) do not seem to
listen to what the customers wants/needs. I can probably spend a whole
hour telling stories about the way Synopsys sales force behave, and it
would not be pretty.
- [ An Anon Engineer ]
Synopsys has a great sales force. They work both with management and
the engineers. When problems arise, the sales force goes to bat for us
and helps get solutions in a timely manner. They are "Helpful friends"
- [ An Anon Engineer ]
Helpful business acquaintances
- Kevin Broe of Britestream Networks
Helpful business acqaintances. They wanted our business and made sure we
had the AE support we needed to prove out the flows.
- [ An Anon Engineer ]
I must admit that our Synopsys sales person is great. George Taglieri
sends emails or calls to find out how things are going without the sales
pressure that I get from some of the others. Doug Wright from Mentor is
the same. Both are pros that are not only interested in what they can
sell, but what I need.
- [ An Anon Engineer ]
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