(ICU 04 Item 15 ) ----------------------------------------------- [10/07/04]

Subject: What Users Would NOT Change About Cadence

WHAT TO KEEP:  Some favorites are keep the product names, the spirit of the
company, the new openness, Linux support, certain local support teams,
First Encounter, Get2chip, top talent from acquisitions, creating PDKs.


     A voodoo priestess in New Orleans swaps your soul with Mike Fister,
     the CEO of Cadence.  Even though you were a Cadence customer before,
     now that *you* are the new CEO of Cadence:

     What 2 or 3 things about Cadence would you NOT change?




  I would suggest not changing the names of their products but they already
  did that in an attempt to put some new lipstick on them.

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  keep the local support staff

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  The overall spirit seen in the employees.  It looks like it would be fun
  to work there, but maybe that's only because Cadence employees have
  unlimited licenses.  :-)

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  How they have kept the top talent from acquisitions and given them
  authority.

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  This last year they stopped lying to us (at least the big fibs).  Please
  may this honesty continue.  (Note, I can not say the same about Synopsys
  this last year).

         ----    ----    ----    ----    ----    ----   ----

  Linux support
  CDB database

         ----    ----    ----    ----    ----    ----   ----

  Cadence VCAD (Munich)

         ----    ----    ----    ----    ----    ----   ----

  First Encounter.  The integration with TSMC.  Although their are rough
  parts, this relationship cements Cadence is many design flows.

         ----    ----    ----    ----    ----    ----   ----

  The schematic and layout edition environment is a reference for Cadence.

         ----    ----    ----    ----    ----    ----   ----

  Definitely continue working with foundries to create PDKs.  Cadence has a
  huge advantage over the others with the foundry model becoming
  increasingly popular.

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  i2i support

         ----    ----    ----    ----    ----    ----   ----

  1. CTO visits to customers.
  2. Very friendly and open work environment within the company...

         ----    ----    ----    ----    ----    ----   ----

  Skill language

         ----    ----    ----    ----    ----    ----   ----

  Like the support structure.  Very happy with the local support.

         ----    ----    ----    ----    ----    ----   ----

  the PCB platforms

         ----    ----    ----    ----    ----    ----   ----

  Point tool technology is pretty good.

         ----    ----    ----    ----    ----    ----   ----

  Excellent NC simulator

         ----    ----    ----    ----    ----    ----   ----

  1) Continue multi-OS support -- especially Linux.
  2) Continue the extensive training, support, & documentation programs.
 
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  - Documentation.
  - Understanding other customer flow (which is not always the Cadence
    recommended flow)
  - faster PCR closure

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  Cadence sales and AE support in Midwest is excellent.

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  Local support

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  Buying.  I guess they can only get good tools and people by buying them.

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  Get2chip
  First Encounter

         ----    ----    ----    ----    ----    ----   ----

  I would keep integrating the physical down into the synthesis world.  It's
  working and it makes Synopsys look stupid for not being able to do it
  as well.  I would keep the TCL language for everything other than Verilog.

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  There are some key people in the organization, identify and keep them!



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