( ESNUG 585 Item 9 ) ---------------------------------------------- [03/27/19]

Subject: Costello on EDA ossification, cloud, and RedHawk vs. GreenHawk
              DAC'18 Troublemakers Panel in San Francisco

 Costello: I've generally been away from the (EDA) business for at least a 
           decade.  And coming back, and one of the things I'd like to kind 
           of echo and reinforce from the comments in this panel is this 
           whole thing: you've got to spend the time to do it right, and to
           develop the technologies that actually solve the problem.  

           It won't start out great, it's not going to instantly take over 
           because there is a lot of legacy.  But I will tell you coming 
           back into this business, it feels very ossified by the legacy,
           you know...  slowed down by the legacy.
           And I think we use that.  It's used as a whip to keep people from
           doing some of the new things, and say "how come you're not doing
           better?"  Because you know, the one that's been the established 
           dominant king for so long is still doing better than you.  

           And we've got to stop that.  You know when I got into the 
           business, everything was done in mainframe computers by central 
           CAD groups, and that was the "church" at that time -- the
           cathedral.  And it broke apart because ASICs and workstations
           came along that completely changed it and allowed designers to 
           get access to this.

           I think we're seeing another chance for evolution right now with 
           the cloud.  With Cloud, we ossified in a different...  it was a 
           new cathedral.   Which is, big companies have their own server 
           farms and they put these, someone was saying 'these design flows
           in place that work but they're fragile and sacred and don't 
           change them.
     
           And we can't use a new tool we better stick with friggin' RedHawk
           instead of whatever the name'...  the new one...  

           GreenHawk.  (laughter)

   Cooley: Red Hawk, GreenHawk? What the hell...

 Costello: And like, that's the new thing.  And then, and it slows things 
           down, it keeps things stuck.  

           And by the way you have to run on...  you have to use those 
           legacy things and only the big guys have those server farms.   
           Well you know the Cloud starts breaking this up.  I think it's
           a wonderful elixir to start dissolving some of this ossification,
           and free things up.  

           Because any designer, you know one guy by himself can have a 
           million machine's access, right? And if the flows and the tools 
           start changing to enable that with some new things done right,
           it will change the world of EDA, and open it up and bring a lot 
           more life blood back in again.

     Dean: Hear!, hear!
     
       Mo: We are doing that.  (laughter)

 Costello: See, this is already happening.

   Cooley: This (Mo) is your new blood.

        ----    ----    ----    ----    ----    ----   ----

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    Costello on EDA ossification, cloud, and RedHawk vs. GreenHawk

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