DAC'14 Troublemakers Panel in San Francisco, CA
Joe Sawicki of MENT on BDA joining Mentor, Ravi Subramanian, who's
the boss of MENT SPICE.
Gary Smith on Ravi Subramanian on Mentor corporate culture, what
it's like to be bought by Mentor, "SPICE is interesting in that
you enter through memory; it's the most unforgiving market there
is." Zero tolerance. You gotta have the best tool or they toss
your tool out. Why SNPS has 9 difference SPICE simulators.
Jim Hogan on Ravi Subramanian's chances at Mentor and in SPICE.
"Ravi can do very well if he goes after the memory market."
Amit Gupta of Solido on Ravi Subramanian's chances at Mentor,
BDA was 5 years ago was big in analog/RF, BDA was taking away
share from Cadence Spectre-RF back seats back then. Now BDA is
going after SNPS SPICE for the memory market.
Amit: "We see Cadence a lot in our customer base with Virtuoso
and Spectre. We see Cadence having a dominant position
in the analog/RF market for sure, but in the memory
space we see a lot more Synopsys right now for SPICE.
Our customers tell us they're using BDA AFS Mega, but
we have not seen Cadence Spectre XPS yet."
Anirudh Devgan of Cadence on being new on DAC Troublemaker's
panel, fast-SPICE and pure-SPICE must be integrated, says BDA
is pure-SPICE, claims CDNS owns the majority of the pure-SPICE
market, users need a fully integrated APS and XPS tool set.
Need to do fast-SPICE in not just SRAMs, but DRAM, FLASH too.
Cooley: "Huh? Cadence owns the majority of the pure-SPICE
market? It that true, Amit?"
Amit: "Uh... No, I wouldn't say that." [audence laughs]
Anirudh: "If you look at the seats and revenue, we're the
highest in SPICE."
Gary: "I'd have to look at the numbers... Cadence owns
a lot in SPICE."
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