( ESNUG 534 Item 4 ) -------------------------------------------- [11/15/13]
Subject: Cadence rivals openly laugh at 2nd secret CDNS management reorg
SHHHH! IT'S SECRET!: Starting on Monday of this week, I got emails and
phone calls citing a secret weekend Cadence management reorg that Cadence
Corporate Marketing was hoping the world wouldn't notice... Note how the
CDNS e-staff web page "mysteriously" changed from Friday to Monday:
Chi-Ping Hsu Anirudh Devgan
 
Friday, SVP of the Cadence not seen anywhere on
Nov 8th Digital & Signoff Group CDNS e-staff page! ???
\
then (*poof!*)
\
Monday, Chief of Staff ----> SVP of the Cadence
Nov 11th to Cadence CEO ??? Digital & Signoff Group
No press release. Nothing on their home page. No announcement. Just POOF!
The change secretly "happens". I wouldn't have noticed it at all -- except
that Cadence's many rivals monitor Cadence.com and they looove to gossip...
---- ---- ---- ---- ---- ---- ----
Hey, John,
Look at today's Cadence e-staff page.
Anirudh took digital inplementation from Chi-Ping.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
The other shoe dropped. After losing Virtuoso to Beckley
back in August, Chi-Ping has now lost EDI to Devgan. No
press release, but check their Executive Team web page.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
Looks like Chi-Ping's second wing has been clipped. He's no
longer SVP of Digital Implementation.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
Anonymous please.
Chip-Ping has been demoted on the Cadence.com page.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
Another stealth mgmt shuffle at CDNS. Anirudh is now in
Chip's old job. Chip's now on Special Projects.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
Hi, John,
Anirudh should have been made head of EDI two years ago.
CDNS is missing too many big PNR renewals. It'll take
too long to repair the damage organically with EDI revs.
Writing is on the wall. Wished I owned ATOP shares.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
This is a good move. Anirudh is revitalizing fresh blood
which will bring Cadence back into PNR. Mark my words.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
If they didn't empower Anirudh soon, they might have lost
him along with Cadence's chance at taking Synopsys back on.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
Re: Chi-Ping Hsu & John Chilton
Cadence is matching Synopsys. Aart moved John Chilton out
of Corp Marketing so he could become GM of SNPS Strategy.
Lip-bu needs Chi-Ping as Chief of CDNS Strategy to keep up.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
Q: How many months did the prior Cadence Chief of Staff last?
---- ---- ---- ---- ---- ---- ----
Internally inside Cadence, most of the employees see this as
a positive move. It ensures that Lip-bu gets tight guidance
from Chi-Ping as an EDA veteran who really knows the business.
The CDNS sales force is excited about Anirudh taking over
because they think he's the only viable executive who could
lead a total R&D turnaround at Cadence.
The only people afraid inside CDNS are the employees who've
worked on products that haven't improved in years. He will
be a day of reckoning for this dead wood.
Best case is Anirudh will turn CDNS digital around in 9 to
12 months.
I hear TSMC's top customers approve of this change.
- [ An Anon EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
And if this story sounds familiar to you -- it should. CDNS did a similar
unannounced stealth reorg of its Palladium and Virtuoso senior management
14 weeks ago. See ESNUG 531 #4. Shhhh! It's secret! :)
- John Cooley
DeepChip.com Holliston, MA
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