( ESNUG 528 Item 6 ) -------------------------------------------- [10/24/13]
Subject: Sonics CEO calls out Arteris CEO about their rumored Qualcomm deal
> - Looks like Qualcomm is doing an Arteris asset buy; rumor is all the
> Arteris European R&D got job offer letters from Qualcomm and on this
> Monday the ones who have accepted are already on the job. Word is
> in an internal meeting the Arteris CFO said it's a $224 M deal, which
> seems high. It's expected they'll announce this within a week. If
> this is true -- especially that $224 M number -- a BIG congrats goes
> to Charlie Janac, CEO of Arteris! Wow!
>
> - from http://www.deepchip.com/items/0528-05.html
From: [ Grant Pierce of Sonics ]
Hi, John,
I'm sorry I missed your DeepChip News and Rumors deadline yesterday.
Could you please publish this open letter to Charlie Janac that I've
enclosed below as soon as possible? I want to call out Arteris on
their BS before they have a chance to announce their Qualcomm deal.
- Grant Pierce
Sonics, Inc. Milpitas, CA
---- ---- ---- ---- ---- ---- ----
From: [ Grant Pierce of Sonics ]
To: [ Charlie Janac of Arteris ]
This is an open letter from Grant Pierce, CEO of Sonics
written directly to Charlie Janac, CEO of Arteris.
SONICS TO ARTERIS -- IT'S TIME TO TELL THE TRUTH:
Dear Charlie,
For at least the past six months there have been rumors about a sale of
Arteris. Since DAC in June, we have heard from customers, your current
and former employees, and many other knowledgeable people in the market
that a sale of Arteris to Qualcomm is imminent.
More recently we have heard and confirmed that your entire development
team located in France are now Qualcomm employees, not Arteris employees.
Apparently some employees outside of France have become also Qualcomm
employees as well.
A high degree of trust and transparency is required across the SoC design
ecosystem for successful design completion. It is time for Arteris to
explain openly and honestly to customers, employees, foundries, IP, EDA,
and other ecosystem members what is really happening to Arteris.
Customers are confused. You personally are telling them that Arteris
will support them, yet the engineers that have developed and supported
your product do not seem to work for Arteris any longer.
- Are your customers (like Samsung, TI, and LG) who compete with
Qualcomm expected to simply let you hand over their confidential
data to Qualcomm in order to get bugs fixed?
- Surely you are not expecting Arteris new hires to come in and
support the large code base your R&D has developed over the
10 year history of Arteris?
- How will you keep up with new system requirements, new protocols,
and customer feature requests without your original engineering team?
There are far more unanswered questions than these that affect multiple
companies and many people in the market. They deserve truthful answers,
and they needed those answers months ago.
You have probably detected a change in our tone compared to past public
messages. In the past, you have claimed market leadership by both
revenue and technology, although this has never been the case. Sonics
has always been the leader in this overall segment!
You have spread false rumors about our technology and our company. But
we are here and thriving. We are the leader in the SoC interconnect
technology and we have the largest revenue in that space of any company
focused on that market.
We will no longer passively stand by while you spread false information.
We ask you to be a responsible company in this market. Tell the world
the truth about what is happening to Arteris and how these changes will
affect the SoC design ecosystem.
- Grant Pierce
Sonics, Inc. Milpitas, CA
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