( ESNUG 521 Item 4 ) -------------------------------------------- [03/28/13]

Subject: Cadence C-to-Silicon kicked A, but we forgot to tell Gary Smith

>  Did you notice in the Brett-gloats-about-Forte-about-beating-Calypto
>  letter in ESNUG 516 #1 with the Gary Smith Market Trends 2012 data:
>
>               2011 ESL Synthesis Market:   $28.2 million total
>
>           Forte Cynthesizer  #################### $10.1 (36%)
>           Mentor Catapult C  #################### $9.9 (35%)
>                    BlueSpec  ############# $6.5 (23%)
>     SNPS Synphony (Synfora)  ## $1.7 (6%)
>        Cadence C-to-Silicon  $0.0 (0%)    <---------------  WTF????
>
>  See that Cadence C-to-Silicon had $0 is 2011 sales!  There's a story
>  here that Gary Smith is NOT telling in his Market Trend write-up, but
>  just in his data.  Ouch!!!!!
>
>      - from http://www.deepchip.com/items/0518-03.html


From: [ Phil Bishop of Cadence ]

Hey, John,

Back in October of 2012, I posted that C-to-Silicon had 28 customers on
46 active production projects with companies like Casio, Freescale, Fujitsu,
Hitachi, Ikegami, ITRI, NEC, Renesas, Sunplus, and Texas Instruments.

Cadence is making a large investment in the complete TLM flow including
virtual platforms, SystemC simulation, and C-to-RTL synthesis.  We are the
first company to support the IEEE SystemC Standard for simulation and
synthesis and we are winning benchmarks in every region while taking market
share from the other HLS vendors.

I am happy to report we finished 2012, now with 31 customers on 58 active
production projects -- which is 12 more projects sine I last wrote you
and is a 142% increase over the 24 production projects we had in 2011.

All of these production projects continue to be profitable revenue making
deals for Cadence and C-to-Silicon.  The revenue for these deals shows up
directly in my High Level Synthesis P&L.

So how does this jive with Gary Smith's report showing C-to-Silicon having
zero market share in 2011?

The simple fact is my predecessors at Cadence did not work closely with
Gary.  He was given no data to go on, and therefore his 2011 market share
results for us were, understandably, zero.

We messed up.

I am committed to changing this situation, and we will be working much more
closely with Gary in 2013.

    - Phil Bishop
      Cadence Design Systems, Inc.               San Jose, CA
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