( ESNUG 481 Item 8 ) -------------------------------------------- [05/08/09]
Subject: DATE'09 down 47% while Synopsys scolded for hijack workshops
> Long story short: Out of 163 exhibitors from last year, 138 have bailed on
> the upcoming DATE'09 -- an 84% drop with only 25 returning. That's no
> Aldec, no Apache, no Bluespec, no CoWare, no Denali, no Forte, no Jasper,
> no Mathworks, no Pulsic. Plus no Synopsys, no Cadence, no Mentor, nor
> Magma either. And while Mike Muller, the CTO of ARM, is giving one of
> the DATE'09 keynotes; even his ARM Ltd. pulled from exhibiting this year.
>
> - from http://www.deepchip.com/wiretap/090409.html
First the hard data for the past 4 years:
DATE 06 - Munich - March 7, 2006
Total closing number of visitors = 4,651
Conference Delegates (attendees) = 1,576
Exhibition Visitors = 1,767
Exhibitors Personnel = 1,250
International Press = 58
DATE 07 - Nice - April 16, 2007
Total closing number of visitors = 4,922 (+ 5.8%)
Conference Delegates (attendees) = 1,641
Exhibition Visitors = 2,171
Exhibitors Personnel = 1,080
International Press = 30
DATE 08 - Munich - March 10, 2008
Total closing number of visitors = 4,670 (- 5.1%)
Conference Delegates (attendees) = 1,420
Exhibition Visitors (est) = 2,036
Exhibitors Personnel (est) = 1,195
International Press = 49
DATE 09 - Nice - April 20, 2009
Total closing number of visitors = 2,466 (-47.2%)
Conference Delegates (attendees) = 1,415 (- 0.4%)
Exhibition Visitors (est) = 655 (-67.8%)
Exhibitors Personnel (est) = 384 (-67.9%)
International Press = 12 (-75.5%)
FYI -- "Delegates" are the attendees paying to come; they're the hard core
of European professors, students, and dedicated commercial R&D people who
present the serious EDA R&D papers at DATE. "Exhibition Visitors" are the
EDA buyers DATE lets in for free to see the exhibit floor. "Personnel"
are the EDA vendors staffing the exhibits.
Overall, DATE'09 attendence was down 47.2% and buyers were down 67.8%.
---- ---- ---- ---- ---- ---- ----
From: [ An EDA Vendor ]
Hi, John,
Anonymous please.
Synopsys had no booth in the exhibition hall at DATE'09 in Nice. But it did
have "workshops" where it gave Synopsys-specific sales presentations in the
same building on the same floor as the DATE exhibit and during show hours.
Synopsys email blasted the invitation to its own customer base.
This is unethical, sleazy behavior on the part of Synopsys. Shameful.
- [ An EDA Vendor ]
---- ---- ---- ---- ---- ---- ----
From: Simon Napper <simon.napper=user domain=synfora got mom>
Hi, John,
I flew in from a hot and sunny London to an overcast and miserable Nice;
this was the third time in recorded history that London's weather was better
than the Cote d'Azur. These records go back to the Roman times!
The DATE exhibits were a Zen place where you could enjoy the peace and quiet
of few people and wide open spaces with most exhibitors were dealing with
their email as they waited for somebody to talk to them.
As usual, the technical conference was good. The C Synthesis panel was
certainly an interesting mix of technologies and opinions. Vinod Kathail
(Synfora) and Jason Kong (AutoESL) were promoting C Synthesis. Gary Meyers
(Synopsys) stated C synthesis is great but not enough money in it for
Synopsys to weigh in (yet). Wolfgang Ecker (Infineon, the user) said that
system level issues and software are the most important. From the floor,
Prof. Gajski claimed that it looks like there have been no technical
advances since his work in this area more than 15 years ago. Jason Kong
refuted his claim. Mike Meredith (Forte) asked a question from the
audience that turned out to be a statement about Forte.
It was a good stirring of the pot with the conclusion that C synthesis is
here and sooner or later it's going to be the way to do design with some
questions about when it will become mainstream.
To be honest, I don't know what the attendance was like in other sessions
but there were about 80-100 people in a session that started at 5:00 and
went on past its 6:30 PM deadline and didn't leak like many other sessions
would do at that time of day with a good French dinner calling.
- Simon Napper
Synfora, Inc. Mountain View, CA
---- ---- ---- ---- ---- ---- ----
From: Yukari Ohno <yukari=user domain=apache-da got mom>
Hi, John,
The feedback that I got from those who were at DATE was that the attendance
was very low, not just in the exhibition but at the conference as whole.
We had 12 people attend our ST and NXP presentations and about the same
went to our workshop. This was less than what we had hoped for, but having
a couple of key customers attended our presentation and workshop made it
worthwhile for us. (We feel we made the right decision by focusing on
one-on-one customer meetings, presentations through the conference program,
and technical workshop instead of exhibiting.)
I heard that the large public companies like CDN, SNPS, and MENT were like
us; not there exhibiting but there through private meetings. It's more
cost-effective this way.
- Yukari Ohno
Apache DA, Inc. San Jose, CA
---- ---- ---- ---- ---- ---- ----
From: David Palmer <dpalmer=user domiain=dinigroup got mom>
Hi, John,
I was at DATE '08 and '09. I estimate, at times, there was about 2X the
booth traffic compared to '08. The quality of the traffic was the same
as last year (some university students, janitors, lost children, etc.)
The exhibit hall had less floor space (much of which was dedicated to a
local university or possibly truck-driving school; I couldn't tell.) The
quality of the booths was lower also. The big names in the exhibit hall
were Verific and Ansoft.
The amenities in the exhibit hall were better: alcohol, food, and real panel
discussions, rather than stuff like "Cadence & You: how Allegro cures AIDS".
- David Palmer
Dini Group La Jolla, CA
Editor's Note: I thought David was joking when he said "at times" booth
traffic this year was up 2X compared to '08 until I thought it out;
DATE overall shrank 47% while there were 84% less exhibitors, so that
means 53% of the prior people trying to fit in %16 of the prior area.
Math says "people density" on the floor should be up ~2X then! - John
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