( ESNUG 376 Item 14 ) ------------------------------------------- [08/29/01]
Subject: ( DAC 01 #32 ) Artwork, Inc. Dissed SVR As A Publicity Stunt
> "While attending the DAC in Las Vegas I noted that SVR had a simply
> enormous booth - it appeared to be 50x50 feet and at the going rate of
> $3000 for a 10x10 my math tells me that the space alone cost $75,000.
> Throw in another $30 K for booth and move-in/move-out and about $10 K
> for travel and hotels and you're looking at a bill of $125K minimum.
>
> This is not excessive if you are a Cadence, Avanti or Synopsys, but I
> knew that SVR was not exactly printing money so it seemed a bit like
> when a pigeon puffs up his chest. ...
>
> I then checked some of their press releases and these are pretty puffed
> up including the fact that they are getting a 70x50 foot booth at next
> year's DAC. (I hope the DAC people get cash in advance!)
>
> - Steve DiBartolomeo, www.artwork.com
From: "James Benouis" <benouis@svri.com>
John,
Thank you for the fair and even treatment in the trip report. I was
surprised that you posted Steve DiBartolomeo's message with his web link.
I went and looked at their company and they are another small CAD company.
Looks like a president of a small company bashing another EDA company to
get some free advertising.
Next time please just put his name and his company not his url Spam.
Seems like a case of booth envy.
On a humorous note I'm not surprised SVR was heckled by someone from Artwork
Conversion Software. At the DAC I was in the exhibitors lounge downloading
my email and another exhibitor from Artwork was using the phone next to me.
He says to me: "You guys plotted out all the plots in your booth using our
software."
I explained that we hadn't and he began to argue with me about how we had
and how he had sold SVR the software, etc. I explained that we had used
another package (we used ICED which is very fast on our PC's) and that we
hadn't purchased any of their software in the time I had been at SVR (since
1998) and that maybe SVR had bought it in the old days but not recently.
We certainly hadn't used it for the plots in the booth.
You think this would be the end of the conversation but he continued to
argue that we had used their software, getting almost irate with me.
At this point I said, "Well it's Vegas so lets bet. I've got hundred bucks
that says I'm right, you drop by the SVR booth and PROVE me wrong and I'll
give you a hundred bucks."
Well I'm still waiting for my hundred bucks.
- James Benouis, CEO
Silicon Valley Research
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