( ESNUG 320 Item 7 ) ---------------------------------------------- [6/2/99]
From: "Charles H Small" <charles.small@worldnet.att.net>
Subject: The Backdoor Economy Of Market Analysts Live In & Their Models
John,
One needs an iron butt to do my job. I spend a good bit of my time listening
to marketing presentations. They are almost all exactly alike: a marketing
guy drones through a series of PowerPoint slides. Now I tested out at
reading over 600 wpm when I was in the seventh grade, so I can read and
understand the slides a lot faster than they can read them to me.
Invariably, they quote market predictions by "analysts." As nearly as I
can tell, what these analysts to is poll all their customers (i.e.,
marketing guys), get some data, massage it, and sell the data back to
the marketing guys for a couple of thousand dollars a pop.
Collett says he has always disclosed how he formulates his "models." This
demands immediate and thorough investigation! If what he says is true, you
ought to be able to get lots of descriptions of his models. Your audience
is math literate. They could easily follow a critque Collett's models, in
particular, and Dataquest's, et. al., in general.
Cool project.
- Chuck Small
Senior Tech Editor
"Electronic Systems" magazine
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