( ESNUG 317 Item 3 ) --------------------------------------------- [5/13/99]

From: "Jay Adams" <jadams@fore.com>
Subject: Sleezy Synopsys Marketing Surveys -- Why We Hate EDA Salesdroids

John,

  I could not believe my eyes when I saw this marketing survey from
Synopsys.  I actually was going to return it with additional comments on how
they could improve their product until I saw what this guy did.  He put
prefilled answers *after* his "Thank you" and put them after a *whole page*
of white space, so the average person would not even notice them when they
responded.  I would have given permission for him to use my survey
information with other companies, but instead of asking for it -- he thought
he would just take it.

    - Jay Adams
      FORE Systems

-----Original Message-----

  From: DesignWare Foundation Group [mailto:fdation@Synopsys.COM]
  Subject: DesignWare Foundation May99 EST update

  Dear Jay,

  In the past, you indicated that you are a user of DesignWare Foundation
  Library.  We wanted to let you know about our latest May99 EST release.
  With this release, DesignWare Foundation Library (www.synopsys.com
  /designware) dramatically improves in two key areas:

   1) Solve complex control problems with the area-efficient, 8051
      micro-controller:
      * Royalty-free Intellectual Property (IP)
      * Intel 803x/805x binary compatible
      * 3x faster than the original controller at the same clock rate
      * Now in limited production (visit www.synopsys.com/dwpromo)

   2) Attain higher quality of results:
      * 20% area savings with new "rpcs" algorithm for the arithmetic family
      * 10% smaller and 30% faster multiplies with new squaring (x*x)
        component
      * 50% area savings with the duplex multiplier
      * Halve area with new integrated divider and remainder component

  Finally, in order to serve FORE Systems, Inc. better and to get the May99
  release, please answer the following questions:

  * How satisfied are you with DesignWare Foundation Library?
   () Very Satisfied
   () Satisfied
   () Not Satisfied

  * Why didn't you download our last Feb99 release?
   () Someone else in my group/company already did
   () Didn't contain anything new that I needed
   () Didn't hear about it
   () Don't use Foundation
   () Don't have permission to install new release
   () Too complex/No time
   () Other

  * Would you like instructions on downloading the May99 EST release?
   () Yes

  Thank you for making DesignWare Foundation your choice for Intellectual
  Property.

  Greg Tanaka
  DesignWare Marketing Manager
  designware@synopsys.com






































































  * Can we share your data with other companies?
    (X) Yes

  * Can we contact you in the future?
    (X) Yes


  [ Editor's Note: No, I didn't modify that sleezy survey form in any
    way; that Synopsys DW marketing huckster really did have those two
    pre-answered questions 69 blank lines after his sig!    - John ]



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