( ESNUG 289 Item 8 ) ----------------------------------------------- [5/13/98]
Subject: ( ESNUG 288 #0 & #3 ) The "Cooley Effect" & Ron Collett's Bad Advice
> Surprisingly, a positive opinion from you does NOT imply future success.
> Rather, the "Cooley Effect" predicts great success when you choose to
> criticize a company. So, I am respectfully asking (OK, begging), that you
> say something terrible about us. We don't care what, just say anything
> -- but keep it negative.
>
> - Kevin M. Bush
> VP Marketing
> MINC Incorporated
> Has Ron Collett ever been right about anything? One of Claude Shannon's
> theorems is that an information channel which is perfectly wrong transmits
> just as much information as one which is perfectly right. ... So, I always
> pay utmost attention to Ron Collett. I read his conclusions assiduously,
> and them act boldly, in complete confidence that whatever he predicted
> isn't going to happen.
>
> - Howard Landman
> Toshiba America Electronic Components
From: "Michael T. Horne" <mikeh@qualis.com>
If this is true, then we can predict great success for Ron Collett and
his market ramblings! Dear God, John, what have you done?!
- Michael Horne
CEO of Qualis Design
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